German company produced a documentary about the Soviet Union “comrade” and related sites on the same line, interactive games and can be understood by the Soviet Union history. According to “Global Entrepreneur” in the media, at least 1 / 3 of the European directors began to specialize in production of documentaries for the network.
documentary “My War” on September 14, 2010 at Sohu exclusive documentary broadcast channels, on-line only to watch it break 10 million a month online. Topics and in the formation of great social influence, the “My War” was landed in 83 television stations and the Internet in the global Chinese Documentary Festival was awarded the “2010 Annual Award for outstanding contribution to the documentary.” Sun TV production of “War 1937-45 Sino-Japanese War battlefield positive documentary” is also the first win in the Internet and other communication space huge concern, the formation of social issues, and then the television broadcast. Two-way communication network characteristics, making the first time documentary producer can communicate with the audience, get feedback, interact to produce good. “Dunhuang” in the China Central Television broadcast the eve of the general director Zhou Bing guest Taiwan China Network TV documentary, online communication with friends, reading, “Dunhuang”, about the “Dunhuang” behind the story.
network communication open for a documentary production and marketing of new space. Sohu, Fantastic Art, Documentary Channel and other web sites, both to enrich their own web site sources for expansion of influence, but also the development of a new network growth. Network communication, the number of potential audience because of the documentary in the network at any time on demand, repeated viewing of the propagation characteristics of a real audience, and the documentary audience is often education, higher income and social status of male population, with a strong voice and spending power, the main audience and network with some degree of overlap. Documentary across time and space to play network platform, cross-cultural communication properties, documentary communication add up gradually with human qualities and values ??will form a spread of brand advertising.
Internet provides producers with the audience, the interaction between the audience and the audience platform, and contributed to online discussion space. Internet provides not only watch the documentary channels, but through the comments area of ??the set to provide the audience an exchange platform for all the audience on a platform to communicate, influence the formation of such exchanges and more infectious and can be passed to people, thus the formation of social issues, agenda-setting function of the documentary play.
“new media” refers to the press, radio, television other than the three traditional media, new media, including Internet, mobile phones and a series of high-tech digital media. The emergence and development of new media has brought a very different with the traditional media communications platform, the audience from the traditional media streaming has become increasingly evident. The number of Internet users in China reached 298 million, accounting for 22.6% of the total population. The younger Internet users, high educational background for the documentary basis for network communication and provide a potential viewing audience demand. And networking in the digital era, the documentary will be higher degree of audience segmentation.
documentary network communication reflect the update soon, time is strong, flexible features. With unexpected events or hot current affairs, documentary channel will launch the corresponding web documentary for better dissemination of results, such as CNT V Every day there are 3-5 sets of documentary documentaries update.
2010 年 11 月 12 from country SARFT issued the “radio and television views of Intellectual Property Strategy” series for the network to start cleaning up piracy. Copyright is the legal basis for successful marketing video sites – irreplaceable, and targeted an important feature of its development, and a documentary co-operation with the new media site for the development of the site opened up new opportunities for the development of the documentary opened new roads.
development of China new media documentary is still in its infancy. Network Channel documentary television documentary based mostly documentaries, many types of consumer-oriented documentary, aesthetic and documentary value of thinking is still a minority, less the share of documentary film. Compared with foreign documentary network communication, documentary channel sources for China network quality and quantity is still a wide gap. The documentary film library website content higher degree of coincidence, to explore their own personality and characteristics of the network documentary channel future development needs to think about.
network documentary is almost unlimited storage capacity, and viewers can choose, repeated viewing, and cross-cultural documentary, spread across time and space properties are fit. TV can only watch once in a specified time, the network documentary at any time, place, manner to each audience favorite and speed of viewing. Resources and networks from broadcast channels broadcast time restrictions, users can choose their favorite film, free clicks, more perspective, for the documentary opened up a broad space for development.
2 0 1 0 on Christmas Eve, the U.S. Federal Communications Commission released a report on network neutrality, the long-awaited ruling: Internet service providers because they can not determine the legality of uploading content to prevent access to the behavior of visitors should is prohibited. This means that more and more manufacturers start using the network of material resources; more documentary makers choose to advertise on the network, issued his own films.
network communication will lead to accurate Chinese documentary small minority audience. To the ratings-based assessment system, the documentary is bound to be a small minority of the spread of media forms. However, the network platform, users can always concerned about their favorite documentary, there is no television broadcast time and channel platform coverage limit, a new media platform will be the audience favorite documentary brings together and discuss in the forum, and gradually pull the documentary small minority to accurately audience.
Finally, hold “genuine” This lifeblood is the network of new media quality and credibility of the winning king.
2009 year on-line high-definition documentary channel Sohu is China first genuine high-definition documentary channels. Home and abroad by the most authoritative and the copyright owner the exclusive agent for copyright cooperation partners include SAGA legend, Phoenix, BTV Beijing, BBC WORLD WIDE, China Internet TV documentary units, Golden Eagle Documentary Channel, plate is divided into characters, social, historical, forensic, nature, military, exploration, the other, the legendary record theaters and industry information, documentary community.
network communication platform to platform to showcase original documentaries, and contribute to the type of documentary and aesthetic wealth and prosperity. Program evaluation ratings system is a major constraint because of TV documentaries, one-sided commercial hindered the quality of the documentary types of cultural transmission and development. The video sharing site, the original area released a number of original video, although the level varies, and some video can not be defined as a documentary, but there is also some excellent documentary work can be spread through the network, which for the mission type and consumption pattern of type-based documentary is a useful supplement and enrich.
the impact of new media on the documentary has been produced from the field penetration into the field of communication. Way of public financing on the network to become the world major film festivals in 2010 a hot topic. British director Francis Niamey Armstrong (Franny Armstrong) through their own networks to raise 150 million pounds, a documentary film on climate change “stupid years” (The Age of Stupid, 2009). 2010 Fantastic Art of the Kunlun Mountains JDB Group tailored a mineral called “aspirations Kunlun” travel documentary. The difference is that with the traditional documentary, which each episode about 10 minutes in length, more in line with the Internet user viewing habits. The film is not a sign of the proliferation of mineral water, but by showing the beauty of the Kunlun Mountains in Qinghai and the cultural to the hidden marketing.
2011 年 05 月 22 日
Fantastic Art from the world largest Chinese search engine Baidu was founded, the U.S. private equity 基金普罗维登 Sri Lankan capital (Providence Equity Partners) to invest in, is the first to focus on free, high-definition video services a large network of professional websites. Fantastic Art Documentary Channel to carry out co-operative partners, including Continental Bridge, Phoenix, Aowei En film, TV, Yunnan, Beijing Beijing Television Media Co., Ltd., Travel Channel, Chu Ying, Chinese hair, Chen media, tourism, TV, Film group, audience targeting high-end white-collar workers, the type of subjects, including social, military, exploration, nature, history, people, culture, geography, tourism, collection.
documentary features new media
U.S. H ulu video sites, Internet users to download a monthly payment of $ 7.99 huluplus software, watch a wealth of movies, dramas, documentaries and other programming. Users can also pay for a laptop or PC, or even Apple recently introduced Tablet PC i P ad watch video. The network set up under the film documentary and biography channel area, provide a lot of documentary film online watch, and to open National Geographic Channel, Discovery Channel and other exclusive channels, television documentaries online viewing service.
documentary channel relative to the major portals to open the video sites, video sharing website users upload documentaries of varying quality, the source of the video documentary is also not known. Although the small number of original documentary, but it is not no one is interested, and some original works are also causing the users attention. Sohu HD documentary channel host the 2010 China Internet Video Festival, the popular director of Changzhou Dong Lei network documentary “golden” by China Network original documentary, the long piece of 4 minutes and 59 seconds, to Changzhou, a 50th anniversary of marriage of the old couple for a living sample, about 86-year-old Song-Po and 78-year-old Han Xiangdi 50 years of marriage never betray the story. So fans can be more personal documentary, the video portal site with video produced positive interaction. Record channel network to buy genuine high-quality, high-quality documentaries for the content of the core, to attract high-end white-collar groups. Two kinds of channels with different operating mode, a kind of Internet users upload video to expand the impact of the documentary, a documentary by channel operators to seize the audience, the advantages of both sides in the future can be better combined.
Chinese television network CCTV documentary units in the original lot of good resources on the basis of the documentary, Jina domestic local stations, BBC, National Geographic and many private institutions produced distinctive documentary resources. And documentary television stations and agencies have a wide range of domestic and international cooperation, plans to continue expansion of independent producers, production companies and other resources to enrich the documentary storage.
2010 年 Sohu documentary on the total of 22,476 set monthly new documentary 350, as of December 2010 total hits documentary channel 18.9 billion times. HD documentary channel Sohu Sohu after the flow in the TV drama, sports, variety, ranked fourth. Sohu documentary channel every day watching over the total length of the sum of its hit series, popular documentaries traffic is billions of dollars.
famous documentary production sector NHK, BBC, Discovery Channel, NationalGeographic Channel, in addition to their own Web site offers a selection of short video clips, they also cooperate with well-known sites, set up a dedicated channel on YouTube, let documentary influence of in-depth worldwide. September 2008, Discovery launch on YouTube nine channels dedicated to screenings of the video from Discovery networks, through the global video site will expand its content to the world, to attract more audiences. In cooperation at the beginning, Discovery Channel with interactive features, in its series “Mythbusters” called upon the audience to help find new rumors or mystery for crack, viewers want to know the answers to the mystery of the video transmitted in form Discovery on YouTube URL channels from users to submit single out wonderful mystery, to be answered in the program.
foreign documentary new media development status of information sharing
every technological revolution tend to produce changes in the concept of value, or even cause the contents of the revolution. The spread of new media documentary will bring new changes.
2010 documentary of China Internet TV documentary set the stage more than 13 department (as of February 16, 2011), in which character class, Secret history class, military class, explore Documentary high degree of concern by users. And Sohu HD documentary channels and odd channels of different arts documentaries, documentary units to provide more than just a documentary on demand, has also introduced a station network linkage, follow-up focus on documentary photography, from pre-broadcast publicity and promotion to the post-launch interview with interpretation, and then television aired a documentary, video on demand after the mapping, the formation of dynamic process. Relying on the CCTV strong background and documentary resources, China Internet TV documentary documentary new media in Taiwan has gradually laid the irreplaceable position and an important influence.
2010 formally launched April 22, the date of Fantastic Art became aware of the contents of the documentary resources for the significance of online video platform. December 2010, on-line only eight months of Fantastic Art covering over one hundred million monthly users, the growth rate of the video industry in China in the top. Fantastic Art is also concerned about the independent documentary producer and the development of China, held in December 2010, “Changing Vision Development Forum 2011 documentary,” China to explore new media to spread the positive significance of the documentary. As of December 2010 the total channel set to upload more than 6,000 documentaries, with a total length of more than 3,000 hours, to obtain a hundred million times the playback volume. The average viewing duration per person per day for 52 minutes. A lot of documentary work to cause the audience a strong focus, click on more than 400 million times.
As of December 2010, the famous video portals and portal sites, to explore the Internet in addition to the documentary channels, Sohu, CNTV China Internet TV, Fantastic Art in addition there are five, namely, Netease, Phoenix, Tencent, exciting network, Ku6. Domestic well-known UGC (full name of User Generated Content, that is user-generated content) video sharing site, upload share for the documentary is also up on the million.
Britain, the United States and other countries improve their network documentary documentary channel market development has laid a good foundation, so the spread of foreign documentary network affected by the piracy risk is smaller, users pay a fee to watch online video , the documentary has been to ensure the legitimacy of copyright.
Variety reported hearing [Editor note] Recently, the Beijing Normal University, College of Arts and Media, Professor Zhang fellow and Professor Hu Zhifeng Communication University of China featuring the auspices of “documentary in 2010 China Development Report,” released report from the documentary channel, documentary part, documentary works, documentaries and cultural / aesthetic characteristics and theoretical research, documentary market, the network of new media documentary, documentary world developments, the development of Chinese documentaries and other major problems and countermeasures in the creation and marketing of documentaries were investigated. This excerpt from the report.
2 0 0 7 BB CiPlayer the British Broadcasting Corporation formally launched, BBC iPlayer is the BBC developed a network service that can provide 7 days before the current time, almost all of the BBC television and radio programs, BBC broadcast a documentary under the various channels can watch online. C hanne l4 documentary “Seven Days” (Seven Days) on the network have online chat feature, viewers can interact with the producers and the impact of development programs, weekly programs into shooting and editing the topic of the moment. At the same time “10 years of October 10 Earth day” (One Day onEarth 10.10.10) and the “day in the life” (Life in a Day) are collected through the network of ordinary people around the world shooting video clips, the documentary provides a network the rapid growth of new materials and the potential audience.
Chinese documentary new media development status of new media documentary
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